Author Archives: commercialtheaterinstitute

JUST ASK JED: Is there any correlation between theater size and the success rate of the shows in those theaters?

“Most interested in Theater economics. Particularly, Discount Cash Flow Analysis as related to theater size. Are you aware of any studies on this? In plain English, is there any correlation between theater SIZE (number of seats, and by extension, potential … Continue reading

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Drew Hodges of SpotCo on Marketing for the Commercial Theater

DREW HODGES, founder and CEO of entertainment advertising agency SpotCo,┬áhas been in the entertainment industry since SpotCo first opened as Spot Design, a design studio for entertainment graphics, in the late 1980s. In 1997, Hodges launched SpotCo and countless Broadway, … Continue reading

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The Key to the Perfect Pitch

A week from today, on Friday, November 16th, CTI will host its Investor Relations & Here’s the Pitch course. Students have the opportunity to present their ideas to a “celebrity” panel of successful producers and receive detailed feedback about how … Continue reading

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Meet the Instructors: Tom Viertel and Jason Baruch Will Teach You WHO GETS WHAT

In an effort to give our students and those who are interested in producing but haven’t yet taken a class more access to the the theater industry’s top producers and business insiders, we’ve launched this blog, which we hope will … Continue reading

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